FRACTIONAL MARKETING DIRECTOR
Senior marketing leadership without the full-time hire.
For established B2B businesses that need more than a marketing strategy, but not a full-time Marketing Director.
I work alongside your leadership, sales and marketing teams to connect the dots between commercial priorities, positioning, marketing, PR, content and AI visibility.
SENIOR SUPPORT, BUILT AROUND YOU
An experienced pair of hands at leadership level, without adding another permanent role to the business.
WHEN IT HELPS
When the business needs direction, not more activity
You may have capable people delivering marketing, but no senior leader joining their work to the wider commercial plan. Or the business may have outgrown a collection of agencies, channels and campaigns that no longer add up to a clear strategy.
A Fractional Marketing Director brings experienced leadership into the business at the level and pace you need. I help you make the important decisions, focus resources on the right opportunities and turn marketing into a stronger commercial function.
WHAT I DO
Strategy, leadership and momentum
- 01
Set the direction
Turn commercial priorities into a focused marketing strategy, with clear choices about where to compete, what to be known for and which opportunities deserve attention.
- 02
Join the dots
Bring positioning, marketing, PR, content, customer evidence and AI visibility together, so every part of the plan supports the same commercial goals.
- 03
Lead delivery
Give your internal team, agencies and specialists clear priorities, practical direction and senior accountability, while keeping activity connected to sales and leadership.
- 04
Build capability
Strengthen the people and processes already inside the business, so good marketing becomes easier to sustain and less dependent on outside support.
HOW IT WORKS
Part of your team, for as long as you need
Every engagement is shaped around the business. I can step in for a defined period, support a team through change, provide ongoing leadership for a set number of days each month, or help bridge the gap before a permanent hire.
I work closely with the people already responsible for growth, sales and delivery. That means practical decisions, clear accountability and progress against live priorities, rather than a strategy that sits in a presentation.
THE RESULT
A more commercially focused marketing function
- A marketing strategy built around commercial priorities
- Clear positioning and a stronger market narrative
- Better alignment between leadership, sales and marketing
- More focused content, PR and campaign activity
- Greater visibility for the expertise inside the business
- Clear priorities, ownership and measures of success
WHO IT'S FOR
The right fit
This is for established B2B businesses with clear growth ambitions, internal capability and a leadership team ready to make decisions. It works particularly well when marketing needs greater senior direction, closer alignment with sales or a stronger connection to the commercial plan.
It isn't an outsourced marketing department or a substitute for delivery resource. I provide the leadership, challenge and direction that helps your people and partners do their best work.
Need senior marketing leadership without the full-time hire?
Book a 30-minute call and we'll talk through where the business is heading, what is getting in the way and whether fractional support is the right fit.
Book a call