Senior marketing leadership without the full-time hire.

Sometimes the problem isn't a lack of marketing activity. It's a lack of senior direction.

You may have a capable internal team, but no experienced Marketing Director setting priorities and connecting their work to the wider commercial plan.

Or you may have marketing, sales and external PR agencies all doing good work individually, but nobody making sure it adds up to a stronger market position.

Or the business may be entering a new phase following acquisition, private equity investment or leadership change, and marketing now needs to operate at a different level.

At the same time, AI is changing how your customers find information, research suppliers and form opinions about the businesses they might buy from. And that means corporate messaging alone is no longer enough.

Your reputation, customer evidence, expert voices, PR, content, search visibility and sales activity increasingly need to reinforce each other.

That's where I come in.

I help you decide where to focus, what to stop doing, where to invest and how marketing, PR, communications, sales and visibility can work together to get your business known, trusted and chosen.

Every engagement is shaped around what the business actually needs.

I might provide ongoing leadership for a set number of days each month, step in when the business is scaling or introducing significant change, or bridge the gap before a permanent Marketing Director is hired.

I work across leadership, sales and marketing, which can mean setting strategy with the board, making decisions about budget and priorities, then working directly with the marketing team and external partners to make sure work gets delivered.

I can also provide hands-on support where senior experience is valuable - leading a product or service launch, identifying and delivering PR opportunities, preparing your leadership team for the media or public speaking, developing stronger customer proof, shaping an event or managing communications through a difficult issue or crisis.

The idea is not for me to do everything. It's to make sure the right things get done, and to step in personally where senior experience will make the biggest difference.

My Fractional Marketing Director clients have clear commercial ambitions and want experienced marketing leadership without adding another permanent Director.

You may be planning for growth, repositioning the business, entering a new market, launching a new offer, integrating an acquisition or responding to new private equity expectations.

You may already have a capable marketing team, but need someone senior to set priorities, challenge decisions and make sure marketing is focused on the best opportunities.

Or you may have multiple agencies, channels and internal stakeholders, but no one person responsible for making sure the whole picture adds up.

I provide the senior leadership, commercial challenge and direction to help you make better decisions about where your marketing time and money goes.

My clients are predominantly across supply chain and logistics, transport and fleet, software and technology, and professional services.