Win more businessin the age of AI.

SUPPLY CHAIN · LOGISTICS · TECHNOLOGY · B2B

How your prospects found your business over the last five years, is not how they'll find you for the next five.

I help CEOs and commercial leaders build Individual Authority® inside their business - turning their team's expertise into undeniable reputation, so buyers and AI tools find them first.

Let's talk

Trusted by the best

REPUTATION, REPUTATION, REPUTATION

Buyers are changing. Is your marketing keeping up?

B2B businesses have always relied on a familiar mix of reputation, relationships and referrals to win work.

And in the age of AI, those things are still important. But your prospects' behaviour is changing.

According to a Forrester survey, 94% of B2B buyers now use generative AI during the buying process - up from 89% a year ago.

And those tools decide which businesses, experts and solutions to recommend, by looking for signals of expertise, experience and credibility from people, not corporate messaging.

That's why Individual Authority® matters.

Individual Authority® turns your team's expertise into visible reputation. It helps your leaders, experts and commercial teams become known for what they know, making your business easier to find, trust and choose.

Because in an AI world, people will still buy from people. It's just that your prospects will increasingly ask LLMs who those people should be.

See how Individual Authority® works

KIND WORDS

"Lucy understands how reputation supports business growth and is always focused on the commercial opportunity. She brings clarity, strategic thinking and practical advice that helps us make better decisions and move faster."

Richard Morson

CEO, Menzies Distribution Solutions

The businesses getting noticed right now aren't necessarily better than yours. They're just more visible.
- Lucy Pitcher

SERVICES

Ways I can help

Marketing Accelerator

A strategy built for how buyers research now, not three years ago

For businesses that know their marketing needs to change, but aren't sure what to do differently to see better results.

I review your positioning, customer evidence, content, expertise and AI visibility against your commercial priorities.

Then I show you what's working, what's missing and where the biggest opportunities are - with a clear six-month plan to make your business easier to find, trust and choose.

See if you qualify

Lucy Pitcher working alongside a group at a conference

Fractional Marketing Director

Senior marketing leadership without the full-time hire

For established B2B businesses that need more than a marketing strategy, but not a full-time Marketing Director.

I work alongside your leadership, sales and marketing teams to connect the dots between commercial priorities, positioning, marketing, PR, content and AI visibility.

Find out more

Lucy Pitcher presenting to an audience beside a screen

Flagship programme

Individual Authority®

Make your best people impossible to miss - by buyers and by AI

Your team has the expertise and relationships AI can't manufacture.

Individual Authority® is a 12-month programme to make them more visible - to your prospects, stakeholders and customers, and to the AI tools they now ask first.

Explore Individual Authority

KIND WORDS

"Lucy has an incredible ability to see the bigger opportunity. She takes what you're trying to achieve, sharpens the thinking and turns it into something you can act on. She is strategic, commercially minded and always exceeds my expectations."

Mel Salter

CEO, BOOM Global Network

Sectors

Supply chain and logistics
Transport and fleet
Manufacturing and industrial
Software and technology
B2B and professional services

I’ve spent 25 years helping B2B businesses get noticed, trusted and chosen.

And I'm still obsessed with it.

Having worked across journalism, corporate communications, PR, marketing and business development, I've seen the reputation challenge from every side.

And that breadth is more important than ever, because in an AI-driven market, PR, marketing, sales and reputation are becoming much more interconnected.

Today, the biggest gap companies need to fill is between corporate messaging - what the company says, and credible expertise - what its people say.

The businesses that move fast to put their people first will have a huge commercial advantage.

And I'm helping them do just that.

I've also founded SupplyChainWomen.com - a visibility platform helping more women to be seen, heard and hired. After all, glass ceilings don't break themselves.

Let’s talk

CONTACT

Let's talk.

Send me a note and I'll respond within 48 hours, or book an intro call straight into my calendar.

Book a call

lucy@b2bcomms.com