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    MARKETING ACCELERATOR

    Focus your marketing on the business you want to win

    A strategic review and reset for CEOs, MDs and Directors who want to make sure their marketing activities match their commercial ambitions.

    I work with you to understand where the business wants to go, then review your positioning, reputation, marketing, customer evidence and visibility against those priorities.

    Within 4-6 weeks, you get an independent, senior perspective, a clear strategy and a practical six-month roadmap, without signing up to another long-term agency retainer.

    Let's see if we're a good fit

    THE PROCESS

    Take a fresh look at the whole picture

    Most marketing strategies start by focusing on the channels the company owns, the events it wants to attend and the messages it wants to share.

    That's never where I start.

    I start with the commercial opportunities.

    That could be increasing client retention, growing existing accounts, increasing market share in certain segments, entering a new sector or successfully launching a new product or service.

    Once I know where the business wants to grow, I look at what's going to help you get there, what's getting in the way and crucially, how you can be front of mind with your customers and prospects.

    What I look at

    • Positioning and proposition
    • Marketing and content
    • PR and reputation
    • AI and search visibility
    • Customer evidence
    • Leadership and expert visibility
    • Sales and marketing alignment

    The aim is simple: identify where the biggest commercial opportunities sit and focus your resources there.

    And when it comes to mapping out your budget, I spend your money like it's my money - and anyone who knows me will tell you, I'm an unapologetic stickler for ROI.

    WHAT'S INCLUDED

    From diagnosis to action

    1. 01

      Leadership discovery

      A 90-minute session in-person or online with senior leadership to understand your commercial priorities, challenges and ambitions.

    2. 02

      Strategic review

      I review your existing positioning, marketing, PR, visibility and customer evidence, including how effectively your business is showing up for the opportunities you want to win.

      I also speak to key members of your team to get different perspectives on the obstacles and opportunities ahead.

      I can also speak to your clients about their experience working with your business if that's a conversation that hasn't been had recently.

    3. 03

      Strategy and six-month roadmap

      I present my findings, recommendations and priorities back to you and your team during an in-person session, including a practical roadmap for the next six months.

      Depending on where the biggest opportunities sit, this can include:

      • Campaign priorities
      • Content themes
      • PR opportunities
      • Customer proof
      • Leadership and expert visibility
      • AI and search priorities
      • Channel focus
      • Measures of success
    4. 04

      Follow-up sessions

      Two 90-minute working sessions in the weeks following the strategy presentation to maintain momentum, solve problems and turn my recommendations into action.

      These can be with leadership, marketing, sales or a combination of the three depending on where my support is most useful.

    THE RESULT

    Clarity, confidence and momentum

    You leave with a sharper market position and narrative, clear marketing and communication priorities, and stronger alignment between your commercial ambitions and marketing activity.

    You'll know where the biggest opportunities lie, where your current approach is holding you back, what deserves more investment, and what to stop spending time and money on.

    You'll also have a six-month action plan your team can actually deliver.

    Most importantly, your marketing has a clearer focus: getting your business known, trusted and chosen by the customers you want to win.

    WHO THIS IS FOR

    For established B2B businesses that know their marketing could be working harder

    This Marketing Accelerator works particularly well for CEOs, MDs and commercial leaders who feel their marketing is disconnected from their commercial goals.

    You may have a capable team that needs clearer strategic direction, your positioning may no longer reflect what makes the business distinct, or you may be entering a new phase following acquisition, private equity investment or a leadership change.

    Your marketing needs to operate at a different level and you want experienced strategic input without adding another long-term agency retainer or full-time Marketing Director.

    My Marketing Accelerator clients tend to be established B2B businesses across supply chain and logistics, transport and fleet, software and technology, and professional services.

    NOT SURE WHICH SUPPORT YOU NEED?

    Where to start

    If you know your marketing needs a strategic review and reset before you decide what happens next, this is the right place to start.

    If you already know you need ongoing senior marketing leadership, that's my Fractional Marketing Director service.

    If your priority is building visible authority across your leadership or commercial team, that's my Individual Authority® programme.

    Could your marketing be working harder for the business?

    Book a 30-minute call with me and we'll talk through where the business is heading, what's getting in the way and whether this is the right fit.

    Let's see if we're a good fit