Weekly thinking for B2B leaders who want to stay ahead.
Marketing, reputation, AI visibility and the changing way B2B buyers find and choose suppliers.
Individual Authority®
Individual Authority® is a 12-month programme that helps B2B leaders, sales teams and experts make their expertise, reputation and relationships visible and commercially valuable.
Read this insightMarketing & visibility
How B2B buyers research, compare and choose suppliers has shifted. Most marketing strategies haven't caught up.
Read this insightAI & B2B buying
AI is moving the start of the buying process earlier. What that means for B2B sales teams, shortlists and the value of individual credibility.
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