Individual Authority®
What is Individual Authority®?
Individual Authority® is a 12-month programme created by Lucy Pitcher for B2B leaders, sales teams and subject-matter experts. It makes the expertise, reputation, relationships and trust already inside a business visible to buyers - and to the AI tools buyers now use.
Why individual credibility became a commercial asset
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What the programme covers
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- Align: commercial objectives, the right people, what each becomes known for
- Build confidence: small-cohort coaching and practical skills
- Build consistency: live application, accountability and quarterly review
How it works alongside a marketing team
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How commercial impact is measured
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Individual Authority® by Lucy Pitcher