Individual Authority®
What is Individual Authority®?
Individual Authority® is a 12-month programme that helps B2B leaders, sales teams and experts make their expertise, reputation and relationships visible and commercially valuable.
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Weekly thinking for B2B leaders who want to stay ahead.
Marketing, reputation, AI visibility and the changing way B2B buyers find and choose suppliers.
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Marketing & visibility
B2B buyers are changing. Are you?
How B2B buyers research, compare and choose suppliers has shifted. Most marketing strategies haven't caught up.
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How will AI change B2B sales?
AI is moving the start of the buying process earlier. What that means for B2B sales teams, shortlists and the value of individual credibility.
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